Tag: Porsche

Puristic new design with Porsche DNA

Breaking new ground in the best Porsche design tradition – that was the brief for designing the Taycan. As it was designed as a fully electric vehicle from the outset, new freedoms opened up for the designers. At the same time, the first purely electrically powered Porsche had to be immediately recognisable as such.

The result is an emotionally charged, four-door sports saloon that carries the unmistakeable Porsche design DNA. Its silhouette is defined by the sporty roofline sloping downward to the rear – called a “flyline” by the Porsche designers. The highly sculpted side sections are also characteristic. The sleek cabin (the greenhouse), the drawn-in C-pillar and the pronounced shoulders of the wings result in a sharply emphasised rear, typical of the brand. At the same time, with its clean, pure approach and innovative elements such as the Porsche lettering in glass-effect in the rear light bar, the sports

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