Morrisville, North Carolina, USA
Lenovo consumer Chromebook 2021 family design by Lenovo Experience Design Group is a blend of a pure office laptop for use at home and a true consumer laptop that is designed for today’s young user.
More specifically, for the young and fashionable consumer who is seeking flexibility and comfort in life.
Chromebook 2021 family design was awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
It has outstanding cosmetic features and comprehensive business performance and entertainment experience, helping the new generation of the workplace to switch freely from work to free time.
It has a mineral gray color scheme with dual color segmentation that uses the same grey color but with different glossiness on its anodized aluminum chassis, strengthening brand recognition.
This 2-tone cover design is an important feature of the new design language of the Lenovo Chromebook.
Based on the theme of balance, it symbolizes the symbiotic relationship between the two brands, while celebrating the subtle yet sophisticated independence of each one.
For the metal version, the cover surface presents different textures on the same metal plate through varying sandblasting processes.
For the plastic version, the cover uses different 3D textures to achieve the design image of 2-tone.
The modern smooth surface makes the grip more comfortable and the visual sense lighter.
It has a curved shape at the back side modelled after the book spine, so as to be held comfortably in your hand.
Same as a book, a laptop is also a carrier of information, which holds important meaning concerning cultural exchange and inheritance.
Simplicity also implies refinement, featuring clean lines on each cover shape, delicate edges, and a cover with a 0.5mm arched structure.
These details make the product aesthetically pleasing while at the same time highly load-bearing.
Project: Chromebook 2021 Family Design
Designers: Lenovo Experience Design Group, Lenovo Team