Project Objectives
McDonald’s was ready to modernize older locations with a fresh new look, while maintaining the franchise’s iconic restaurant design and exterior signage and façade elements. This restaurant decor design had to carry the restaurants into the next decade and complement McDonald’s “Forever Young” branding.
Design & Planning
I-5 Design’s challenges included creating signage that was both reminiscent and contemporary. The design would also have to work with the existing structures and rooflines, be low maintenance and minimize on-site construction time. I-5 rose to the challenge with a carefully considered exterior restaurant design and signage plan that met McDonald’s criteria, while infusing a creative flair.
Comprehensive exterior sign design
Channel letters
Exterior façade upgrade
Eyebrow awnings
Metal awnings
Brick wall bases
With minimal external structural changes, we were able to streamline municipality permits and greatly reduce implementation time. Due to the restaurant design plan’s flexibility and versatility, it could be applied to many locations, with expedited city approvals.
I-5’s restaurant signage design solution resulted in a striking yet familiar solution that brought new life to McDonald’s existing iconic imaging. I-5’s implementation team ensured that the project was completed on budget and ahead of schedule, with minimal impact on customer flow.
