Warwick, United Kingdom and Schiphol, The Netherlands
Air Wick Essential Mist by DCA Design International for Reckitt is the latest home fragrance product that uses natural essential oils with a battery-operated, more eco-friendly design.
Air Wick Essential Mist is a breakthrough air-care product that’s satisfying the demand for a less artificial, more natural home fragrance.
Its unique diffuser technology silently swirls a fine mist of natural essential oil into people’s rooms, at perfectly-timed doses throughout the day.
Air Wick Essential Mist has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Reckitt’s, owners of Air Wick, the leading grocery air-care brand, asked DCA to redesign its highly successful Essential Mist device, with a new improved premium device that has a cleaner look and is made using less plastic than its predecessor.
Its sleek and contemporary design lets it easily and safely fit in and even enhance your decor.
Right from launch it has been a hit with consumers.
Portable, flexible, and natural – Air Wick Essential Mist has carved out a new niche in a crowded category.
Early home-user research clearly shows the design is attractive, easy to use, and delivers a soothing, natural essential oils experience – all important elements of the brief, with test scores consistently beating Reckitt’s target.
The new compact device is battery-powered, which makes it highly portable.
Batteries last for 135 days on low setting, and provides up to 45 days of continuous, long-lasting fragrance per refill.
It is also easy to use; special refill bottles of Air Wick oils are designed to snap right into the device.
Essential Mist is the most successful new segment launch of Air Wick in recent years.
The strength of the commercial success and consumer appeal lies in creating an aesthetically beautiful, simple to use diffuser that shoppers can often purchase for less than £10 / $10.
The designers are proud of this perfect mix of fashion and function and look forward to innovating on the Essential Mist platform for years to come”.
Project: Air Wick Essential Mist
Designers: DCA Design International Ltd., DCA Design
Manufacturers: Reckitt Benckiser Group plc.
