https://www.nationalsportsacademy.com http://www.inadesfo.org/ http://www.eueomgbissau.org/ http://www.congo-mai-mai.net/ http://www.angelesdelafrontera.org/ http://fifaworldcup2018schedule.com/ http://tony4gtrmcr.co.uk/ http://www.standrewsagreement.org/ http://www.bob-russell.co.uk/ http://davidmulholland.co.uk/ http://railwayhotelenniskillen.com/ http://www.fantasysportstrades.com/ http://www.rainleaf-flooring.com http://mothersagainstguns.org/ http://ma-coc.org/ http://www.paradoxmag.com/situs-judi-slot-online-gampang-menang-2021/ http://www.paradoxmag.com/situs-judi-slot-online-terbaru-2021/ http://slot-terbaru.net/ slot gacor http://fmfactorynqn.com https://laacmaconsulting.com slot gacor online terbaik https://vanessa-speedskating.hpage.com/ https://germanttc.com.au/community/profile/slot-online24jam-terpercaya/ Slot Online Gampang Menang

Sustainability | Free Full-Text | The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming […]

The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers’ self-efficacy.
View Full-Text


Show Figures

Source Article

Next Post

Interior Design Templates | TemplateMonster

Interior Design Templates and Themes How can you make sure that your interior design company gets the leads it deserves while maintaining its reputation and web presence? By making good use of the available Interior Design Templates and Themes, you can expect that your website will be highlighted in a […]

Subscribe US Now

situs judi bola Daftar sekarang dengan cara klik link login slot via dana 24 jam terpercaya, join sekarang slot gacor online dengan pilihan platform game slot pragmatic play paling favorit tahun 2023. slot online akun pro thailand idn poker
slot pulsa tanpa potongan